They say necessity is the mother of invention and it was indeed a great need that prompted “Gentleman Cowboy,” Robert Noe of Southern California, to invent the world’s best rodent control device – the authentic Rat Zapper Classic and Rat Zapper Ultra - now manufactured by Mr. Noe’s company AgriZap, Inc. You can now find authentic Rat Zappers (don’t be fooled by knock offs!) in more than 2,000 retail outlets in the U.S. and in more than a dozen nations across the globe.

Like many of us, Mr. Noe found himself in a losing battle against marauding mice and rats that chewed up equipment and caused serious, costly damage to property on his ranch. He tried everything to battle them. Archaic snap traps left a bloody mess on those rare occasions they actually worked. Inhumane glue boards were "ineffective and just plain disgusting". And while Mr. Noe refused to use poisons due to the widespread, secondary poisoning of wildlife and pets, he nevertheless lost two beloved dogs to common rat poison left out by well-intentioned neighbors.

The answer finally arrived one morning when Mr. Noe, sipping a glass of orange juice from his orchard, discovered that a hapless gopher had quickly met his maker after popping out of his hole and inadvertently touching his nose to an exposed “hot” wire on Mr. Noe’s horse fence. No blood. No gore. The light bulb went off. Mr. Noe, whose father and uncle invented the first automobile safety belt, decided he too had stumbled onto something that if applied to mice and rats would certainly make the world a better place.

Before long, Mr. Noe said good-bye to a distinguished 30-year corporate career to pursue (amidst a few raised eyebrows to say the least) development of the Rat Zapper Classic and AgriZap, Inc.’s new, bigger, badder, Rat Zapper Ultra, which both use advanced, patented electronic technology to deliver a deadly shock to both mice AND rats. And he decided to make it simple: the units use ordinary dry pet food to attract the rodent. When the pest enters the Rat Zapper, its presence triggers the high-tech electronics that quickly and humanely dispatch the rat or mouse to the Great Cheese Ball in The Sky.

In the more than a decade since the first Rat Zapper was sold on the shelf, it’s been through numerous improvements. Now known worldwide as the Power Tool For Rodent Control ™, the Rat Zapper is guaranteed to really work and it’s backed by online and live tech support at 888-DEAD-RAT.
(Hey! You gotta admit that’s easy to remember!).